1- Brand challenge:
– Setting up vintage arcade terminals. They must communicate to draw attention to their flagship stores.
– Shops involved:
– Ternes / Carré Sénart / Val d’Europe / Forum des Halles Porte Berger & Forum des Halles -3 / La Défense / Rosny-sous-Bois

2- Project specifications:
– Selection of 3 different types of vinyl to cover floors, walls, arcade terminals and shop windows.
– The vinyl must stick whatever the surface.
– Find a technical solution so that the vinyl is printed in repositionable vinyl.

3- Solutions/specificities implemented by Picto:
– Use of a grey-backed reinforced adhesive vinyl to avoid transparency for the arcade kiosks and the walls.
– Use of a floor vinyl + floor lamination.
– Printing of a transparent vinyl printed in Quadri / White x2 / Quadri so that the motif is visible on both sides of the window